"Little Journeys To the Homes of the Great"
Elbert Hubbard
Memorial Edition
Printed and made into a Book by The Roycrofters, who are in East Aurora, Erie County, New York
New York
1916
"There is a market for the best, and the surest way, we think, to get away from competition is to do your work a little better than the other fellow. Our motto is, "Not How Cheap, But How Good."
This is the richest country the world has ever known, far richer per capita than England—lending money to Europe. Once Americans were all shoddy—pioneers have to be, I'm told—but now only a part of us are shoddy. As men and women increase in culture and refinement, they want fewer things, and they want better things. The cheap article, I will admit, ministers to a certain grade of intellect; but if the man grows, there will come a time when, instead of a great many cheap and shoddy things, he will want a few good things. He will want things that symbol solidity, truth, genuineness and beauty."
